Members of the high school class of 2014 would do well devoting time this summer crafting essays that are specifically written to speak to each university to which they will apply, especially if they plan to apply to highly competitive colleges.  Paul Levy of the Star Tribune posts an article illustrating the importance of the essay.  The bottom line – resist the temptation to write a one-size fits all essay.  When writing the “Why I am a good fit for XYZ University” be sure that you could not simply replace the name of the school to have a brand new essay.  Take the opportunity to reveal who you are, what you bring to that specific community, as well as specifics about why you would thrive in that environment.